{"id":83760,"date":"2021-03-19T12:16:10","date_gmt":"2021-03-19T11:16:10","guid":{"rendered":"https:\/\/skillbest.com\/e-learning-as-a-win-factor-for-business-part-1\/"},"modified":"2022-12-05T10:08:01","modified_gmt":"2022-12-05T09:08:01","slug":"e-learning-as-a-win-factor-for-business-part-1","status":"publish","type":"post","link":"https:\/\/skillbest.com\/en\/e-learning-as-a-win-factor-for-business-part-1\/","title":{"rendered":"e-Learning as a WIN factor for companies &#8211; Part 1"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-197929&#8243; text_transform=&#8221;uppercase&#8221; text_color=&#8221;color-554342&#8243;]e-learning saves resources and improves further training measures[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_separator sep_color=&#8221;color-554342&#8243; el_width=&#8221;10%&#8221; el_height=&#8221;1px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading text_font=&#8221;font-604939&#8243; text_size=&#8221;fontsize-101650&#8243; text_weight=&#8221;400&#8243; text_color=&#8221;color-154192&#8243;]e-Learning as WIN factor for companies &#8211; Part 1[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]For the first time, we are taking you on a 2-part knowledge series on the topic of &#8220;e-Learning as a WIN factor for companies&#8221;. Because e-learning has become an indispensable part of our working and private world. You have probably already completed <strong>e-learning training courses<\/strong> &#8211; for example, on the topics of <strong>occupational safety<\/strong> or <strong>compliance<\/strong>. But how can e-learning really be positively established in all corporate layers and deeply embedded in the corporate culture? These are the questions we will be exploring now and in the second part &#8211; so welcome to the first part of the knowledge series.[\/vc_column_text][vc_custom_heading text_font=&#8221;font-604939&#8243; text_size=&#8221;fontsize-828006&#8243; text_weight=&#8221;400&#8243; text_color=&#8221;color-154192&#8243;]Did you know that 77% already rely on e-learning?[\/vc_custom_heading][vc_column_text]<strong>e-Learning is here to stay.<\/strong> According to a study from 2017, around <a href=\"https:\/\/elearningindustry.com\/online-learning-statistics-and-trends\">77% of American companies already<\/a> rely on <a href=\"https:\/\/elearningindustry.com\/online-learning-statistics-and-trends\">e-learning for further training measures<\/a>. This trend is certainly accompanied by various changes in the market. In particular, the topic of &#8220;gamification&#8221; has appeared more and more in e-learning in recent years. Not without reason, the <a href=\"https:\/\/www.reuters.com\/article\/esports-business-gaming-revenues-idUSFLM8jkJMl\">gaming industry<\/a> recorded <a href=\"https:\/\/www.reuters.com\/article\/esports-business-gaming-revenues-idUSFLM8jkJMl\">a growth of 20% from 2019 to 2020.<\/a><\/p>\n<p><strong>Online courses <\/strong>simplify access to training and enable many benefits, especially in this Covid-19 era. These benefits can be very cost effective for your business. Because it is possible to replace the previous face-to-face events with digital ones. <a href=\"https:\/\/www.bmbwf.gv.at\/Themen\/HS-Uni\/Aktuelles\/corona\/corona_online-befragung_studierende.html\">Forecasts show that the changeover is even desired<\/a>.<\/p>\n<p><strong>Important:<\/strong> Surveys almost all show that the current <strong>e-learning offer<\/strong> is mostly insufficient in terms of quality.<\/p>\n<p>Therefore, when implementing e-learning or converting to e-learning, it is especially important to address quality issues. Above all, you should ask yourself what can be done internally and what should be outsourced. In most cases, <a href=\"https:\/\/skillbest.com\/elearning-outsourcing\/\">outsourcing<\/a> parts of the project is the ideal option to be able to provide good e-learning.[\/vc_column_text][vc_custom_heading text_font=&#8221;font-604939&#8243; text_size=&#8221;fontsize-828006&#8243; text_weight=&#8221;400&#8243; text_color=&#8221;color-154192&#8243;]Is e-learning necessary for companies?[\/vc_custom_heading][vc_column_text]Why should e-learning be established in the company and who benefits from it? Do a needs analysis and compare the ACTUAL state with the TARGET state you want to strive for.<\/p>\n<p><strong>What all has to be done in the process?<\/strong><\/p>\n<ul>\n<li>Definition of goals from the e-learning area<\/li>\n<li>Personnel requirements (graphic designer, programmer, e-didact, LMS operator, &#8230;)<\/li>\n<li>External contracting: Which subareas can be outsourced<\/li>\n<li>Technical requirements (cloud solutions, in-house learning management systems, end devices for e-learning, etc.)<\/li>\n<li>Role assignments<\/li>\n<li>Budget<\/li>\n<li>What should be taught &#8211; rough overview of topics<\/li>\n<li>Are technical elements available e.g. video studio?<\/li>\n<li>What <a href=\"https:\/\/skillbest.com\/e-learning-qualitaetskriterien\/\">quality criteria<\/a> does e-learning actually have?<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text_font=&#8221;font-604939&#8243; text_size=&#8221;fontsize-828006&#8243; text_weight=&#8221;400&#8243; text_color=&#8221;color-154192&#8243;]Create awareness for e-learning[\/vc_custom_heading][vc_column_text]Their goal is to establish e-learning in the company and make it popular. This requires internal marketing. To do this, find key leaders to support you. Further training measures are also part of <a href=\"https:\/\/de.wikipedia.org\/wiki\/Employer_Branding\">employer branding<\/a> and this need should not be underestimated, especially in times of crisis.<\/p>\n<p><strong>What to consider:<\/strong><\/p>\n<ul>\n<li>Concrete measures for internal communication<\/li>\n<li>How are trainings advertised<\/li>\n<li>Use internal marketing channels<\/li>\n<li>Development of an automated strategy<\/li>\n<li>Communication guidelines<\/li>\n<li>Creation of advertising material<\/li>\n<li>Assistance: webinars &#8220;What is e-learning and what benefits can be achieved with it?&#8221;<\/li>\n<li>Use social media to promote the company&#8217;s training measures (promote attractiveness) &#8211; but for this, the e-learning should be prepared in a high-quality manner.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text_font=&#8221;font-604939&#8243; text_size=&#8221;fontsize-828006&#8243; text_weight=&#8221;400&#8243; text_color=&#8221;color-154192&#8243;]Digital knowledge transfer &#8211; this is what it can look like[\/vc_custom_heading][vc_column_text]There is<strong> no 100% master plan<\/strong> to establish <strong>e-learning in the company<\/strong>. What matters, however, is that before you start planning or developing training, consider how digital knowledge transfer will take place in the company.<\/p>\n<p><strong>Say goodbye to the following thoughts right now:<\/strong><\/p>\n<ul>\n<li>With PowerPoint I realize the trainings &#8211; that costs us almost nothing<\/li>\n<li>e-Learning is easy to establish in the company<\/li>\n<li>We already have all the classroom sessions in the form of PowerPoint<\/li>\n<li>A <a href=\"https:\/\/skillbest.com\/en\/e-learning-platform\/\">learning management system <\/a>is quickly installed and as open source even free of charge<\/li>\n<li>As an amateur graphic designer I realize <a href=\"https:\/\/skillbest.com\/en\/e-learning-formats\/\">didactic approaches<\/a> without problems<\/li>\n<li>No one needs programming, we save that for ourselves<\/li>\n<li>Didactics also works without programming \/ development<\/li>\n<li>Scripts? The PowerPoint is the best script, the rest I do<\/li>\n<\/ul>\n<p><strong>Implementing e-learning in the company is certainly not an easy task!<\/strong> Think of<strong> change management<\/strong> or consulters\/consultants who are brought into the company especially for this step &#8211; but they are not always there. Therefore, you need a strategy that should also withstand some complications.<\/p>\n<p>To implement this strategy, you need the understanding of your employees. You can learn more about this in the next part of the knowledge series on the topic of &#8220;e-learning as a WIN factor for companies&#8221;.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>How to establish e-learning for companies in a target-oriented way, taking into account the tasks to be expected.<\/p>\n","protected":false},"author":1,"featured_media":79818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"footnotes":""},"categories":[514,515,516,518,519],"tags":[412,415,461,468,475,497],"class_list":["post-83760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-learning","category-digitalization","category-marketing-en","category-e-learning-formats","category-e-learning-strategies","tag-digitalization","tag-e-learning-en","tag-marketing-en","tag-motivation-en","tag-onboarding-en","tag-corporate-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>e-Learning as a WIN factor for companies - Part 1 - skillbest GmbH<\/title>\n<meta name=\"description\" content=\"How to establish e-learning for companies in a target-oriented way, taking into account the tasks to be expected.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skillbest.com\/en\/e-learning-as-a-win-factor-for-business-part-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e-Learning as a WIN factor for companies - Part 1\" \/>\n<meta property=\"og:description\" content=\"How to establish e-learning for companies in a target-oriented way, taking into account the tasks to be expected.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/skillbest.com\/en\/e-learning-as-a-win-factor-for-business-part-1\/\" \/>\n<meta property=\"og:site_name\" content=\"skillbest GmbH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/skillbest.elearning\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-19T11:16:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-05T09:08:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skillbest.com\/wp-content\/uploads\/2021\/03\/eLearning_als_-WIN_Faktor_fuer_-Unternehmen_Teil_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"G\u00fcnther Veit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Skillbest_GmbH\" \/>\n<meta name=\"twitter:site\" content=\"@Skillbest_GmbH\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"G\u00fcnther Veit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/skillbest.com\\\/en\\\/e-learning-as-a-win-factor-for-business-part-1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/skillbest.com\\\/en\\\/e-learning-as-a-win-factor-for-business-part-1\\\/\"},\"author\":{\"name\":\"G\u00fcnther Veit\",\"@id\":\"https:\\\/\\\/skillbest.com\\\/en\\\/#\\\/schema\\\/person\\\/ad6a195e46df51c40c26d944a34a4ccf\"},\"headline\":\"e-Learning as a WIN factor for companies &#8211; 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