Products are becoming more complex, target groups more diverse and time pressure higher. Companies therefore need training solutions that not only inform – but really work. Interactive product training is exactly that: a modern learning format that conveys product knowledge in an understandable, memorable and practical way.

Learning is not a one-way process. Studies show time and time again that those who actively participate in thinking, deciding and shaping things learn more sustainably. This is exactly what interactive product training is all about. It replaces frontal teaching and PDF manuals with a learning experience that encourages participation.

Typical elements:

• Knowledge questions with direct feedback
• Simulations or product configurators
• Decision-making scenarios from the everyday life of the target group
• Clickable infographics and animated sequences

This creates a real understanding of the product – not just superficial factual knowledge.

Not every “interactive” training course is automatically effective. The decisive factor is how relevant the content is – and how well it fits the target group. At skillbest, we therefore attach particular importance to:

• Authenticity: The content is based on the real expertise of your specialist departments
• Didactics: Complex content is reduced, structured and conveyed in a practical way
• Learner-centered: The training adapts to the learner’s level of knowledge
• Storytelling: content is often embedded in realistic everyday scenarios

This turns product training into a learning format that anchors knowledge – not overloads it.

In short: For anyone who really needs to understand a product – and use, explain or sell it. Typical target groups are:

• Sales teams
• Customer service and technical hotline
• Specialist dealer or partner company
• Employees in product management or marketing

However, interactive product training also comes into its own when onboarding new employees: it quickly conveys a good understanding of the product and makes it easier for them to join the company.

An interactive product training course is not a digital manual. It is a well thought-out learning experience that not only explains product knowledge – but makes it tangible. Companies that rely on individual e-learning solutions not only strengthen their teams, but also the quality of advice, sales and customer loyalty.

Curious to see what this looks like in practice?
In our best practice on digital product training, we show how we developed an interactive product training course for an international sales organization – modular, visual, practical and usable worldwide. Please feel free to contact us.