The last millennia have proven that good stories work – think, for example, of the Bible or the fairy tales of the Brothers Grimm. But what makes these stories so effective? If Joseph Campbell has his way, it’s heroines and heroes. The American scientist is considered the discoverer of the hero’s journey. This refers to a pattern that runs through almost all of humanity’s great stories. Heroes and heroines dive into foreign worlds, overcome hurdles, master challenges and return strengthened to the familiar world. Marketing and PR have learned to use this age-old storytelling technique and regularly send customers or employees on hero’s journeys. And we at skillbest do too.

With skillstory we create unique hero journeys based on your learning content. Learners become heroines and heroes who must complete various tasks on their way to e-learning success. And believe us: Even topics like risk management or data protection can be turned into hero’s journeys.

In order to turn dry learning content into exciting e-learning with storytelling, we use familiar elements from films, books or video games. If, for example, the search for correct answers is linked to survival elements, the learners’ attention and motivation increase. It is also conceivable, for example, to have the learners become the heroes and heroines of a detective story. Only when all the clues have been correctly linked, the case can be solved. As you can see, the possibilities for turning learning content into effective e-learning with storytelling are almost limitless.