Online product training

Product knowledge is crucial for consulting expertise, sales success and customer satisfaction. But traditional training courses are expensive, inflexible and difficult to scale. The solution is obvious – or rather: in the browser. Online product training offers companies the opportunity to communicate their product knowledge in a modern, individual and effective way.

Digital learning formats have long been established – but knowledge only becomes a real competitive advantage with well-designed online product training.

Why? Because they:

• is flexible in terms of time – content is available around the clock
• works regardless of location – ideal for international teams or remote work
• enables individual learning – at your own pace, based on individual prior knowledge
• is scalable – whether for 10 or 10,000 employees

However, the real added value lies not only in the digital provision – but in the fit of the content.

A product is as individual as the company that developed it. Ready-made, off-the-shelf courses cannot convey this complexity and the specific benefits – neither for internal teams nor for external partners or customers.

That’s why, as skillbest, we develop each online product training course individually based on the actual know-how in the company. Our focus is always on the content, not the packaging.

We ask questions like:

• What really needs to be understood in order to work successfully with the product?
• Which target groups learn with which prior knowledge?
• How can we shorten and structure content and prepare it in a didactically effective way?

A globally active industrial group wanted to roll out a new high-tech product quickly and comprehensibly in sales – globally, efficiently and without on-site training.

Our solution:

• A modular online product training course with animated product visualizations
• Interactive questions for self-monitoring
• Short learning units with concrete application reference
• Country-specific adaptations (language, markets, legal aspects)

The result:
Motivated sales staff with in-depth product knowledge, fast market launch and significant cost savings compared to traditional training. Click here for our best practice on digital product training.

Good online product training not only provides information about the product, but also turns it into applied knowledge. It strengthens employees’ self-confidence, shortens training times and creates a uniform level of knowledge – across departments, countries and target groups.

What it takes: individual content, prepared in an understandable way, visually appealing and available at any time.

Would you like to know what this looks like for your product?
Contact us or take a look at our best practice for online product training. We will show you how digital learning works – if it really fits.