According to long-standing opinion, products should have a purpose. But this alone is not enough, especially in the e-learning sector, where knowledge is marketed. e-learning offers not only need hand and foot, but also and above all one thing: head. The fact that we can say this about our products has to do with the interdisciplinary composition of our skillbest team. Terms such as “lifelong learning” or “learning experience design” are by no means strangers for us as an e-learning agency. Our main focus is to first thoroughly understanding the learning content for ourselves and we see this as the essential requirement for conveying it adequately to others. This philosophy is the basis for our actions as an e-learning agency. We have been dealing with adult education and e-learning for over 18 years. During this time we have observed and taken up various innovations on the e-learning market, but we have also been able to create innovations and set trends ourselves.

There are currently numerous e-learning agencies on the market who provide various e-learning software offers. For us, however, the focus of e-learning is not on the software, but on the learning content. How do we mean that? Well, let’s put it this way: In face-to-face training, the teachers and their didactic skills are more important than the chairs the learners are sitting on.

As an e-learning agency, we see ourselves as marketers of knowledge. In order to prepare this knowledge in an accurate and target group-oriented manner, we orientate ourselves towards technical innovations and e-learning trends. But above all – and this is a central difference to other e-learning agencies – we give e-didactics the place it deserves. Central e-didactic factors such as attention, motivation, learning success control, feedback, learning status, authenticity, sustainability, maintenance-free etc. are taken into account from the start of the project and integrated into our storyboard planning. The script development usually takes place together with our customers. This results in two advantages: On the one hand, we can respond precisely to the needs of our customers. On the other hand, the customers benefit because they get to know the opportunities and limitations of e-learning. This insider knowledge is supplied almost free of charge and can be used for later projects.

Of course, as an e-learning agency, we also play a consulting role. It is not uncommon for us to recognize unanswered questions, inconsistencies or unused opportunities in the first few minutes in which we look at a script. This applies to very basic things such as the ownership rights of the image material used, but also to more complex issues. For example, we do not shy away from questioning the entire learner journey or the defined target group.

As mentioned above, as an e-learning agency, we also support companies in an advisory capacity. In accordance with our e-didactic focus, we primarily deal with the learning content and the target group within the framework of e-learning consulting and only then with the corresponding learning platform. For us, questions such as “What should learners be able to do in the end?” and “What needs do they have?” form the basis of balanced, accurate advice.

This leads us to a topic that is unfortunately all too often neglected: authentic and excellent provisions that are target group-oriented. Learners need to feel engaged in the learning offer and understand what the participation in the digital training will bring them. True to the motto “The more, the better”, companies often opt for ready-made mass training courses. These are relatively inexpensive, but the added value for the learners is limited, as counselling sessions show again and again. We then point out to companies that only tailor-made e-learning offers bring the desired success. And this success has many facets: First, content is better internalized and the performance of the employees is increased as a result. Secondly, e-learning is made more attractive in the company and the acceptance of digital further training measures is increased. And thirdly, well-done e-learning strengthens the employer brand. e-Learning is an essential part of the New Work concept. Above all, employees of generations Y and Z want to continue their education in a self-determined manner, independent of time and place. A company can meet this demand with a solid e-learning offer.